- 4 min read
- Aug 17, 2020
- 0
A mobile application for the business helps in improving your brand, promotes your products and helps in increasing revenue of your business. Also, nowadays where mobile phones are an essential part of our life, having an offline business or a website is just not enough. Whether you own an enterprise, startup or an established business it is certain that by having a mobile app your profits will be higher.
Brand acknowledgement
Having a mobile app increases your chances of improving your brand and increases user engagement. According to the research, on an average a person spends two to three hours of his time per day on his phone. By using the mobile app you can also advertise and promote your products. It is easy to increase more traffic to your logo and chances of converting visitors to customers.
Gain customer loyalty
To gain your customer’s trust, in-app purchase is more effective when compared to social media marketing, email marketing, and other banner promotions. It develops customer loyalty for the long term and offers good communication with your customers. You can also offer rewards, exclusive deals through mobile applications to win their loyalty for lifetime.
Ease of access
For any customer it will be easy to navigate and access if everything is customized and in one location. This can only be possible with an effective mobile application. A mobile website cannot access everything without consuming much time and energy. You can get good visibility of your business on various mobile devices. Send your customer push alerts to enable them to visit your app at the right time.
Greater revenue
The mobile app helps to gather information related to the customer preferences and needs. Even the customer satisfaction can be increased using the mobile app. Hence, as the mobile app can get many details about the customers, their interests, their feedback, most frequently purchased products,etc. All this information helps to increase sales and boosts your revenue.
Excellent customer service
Through online, excellent customer service can be provided to the customers and their issues will be resolved quickly. Also having a mobile app helps in decreasing the overall turnover of the employees and also creates excellent customer support. A mobile app which is developed with all functionalities required for your business can earn you more profits.
Benefits of mobile application over a mobile website
Better personalization
Personalization is to offer customers related products based on their place, preferences, and experience in usage. It is highly beneficial as a mobile app allows customers to enter the preferences. Also the mobile apps can observe, track the customer interests and offer personalized recommendations on a daily basis.
Strong conversion
As conversion of visitors to potential customers takes a lot of time and effort, effective strategies and frequent reminders can only convince your customers. A website also helps your visitors to take action for the first time. But a mobile app reminds visitors frequently via notifications and amazing deals. More times you target your end-user, the conversion rate will be more effective.
Unique customer experience
The website is already used by the businessman to reach out to a huge customer base worldwide. Mobile application gives a new experience to customers and offers a unique impact on your brand value. Also, the company can carry out different analysis in the mobile app in terms of offers, designs, product sales, and much more.
Excess availability of users on apps
According to the research, most of the customers spent 90% of their mobile time on apps when compared to websites, which is a major benefit for your business. Also nowadays the average amount of time spent on apps is increasing. So by using the mobile apps your business can be improved gradually as it can reach a lot of customers.
Conclusion
For any business whether it is small or large, everyone aims to grow their brand awareness, audience, sales, and revenue generation over a period of time. Nextbrain Technologies is the top mobile app development company in Canada developing unique, robust and customized mobile apps that increases your business revenue.
