Today the internet has become a marketplace where anyone can promote their business online. Even the dentists have become aware of the significance of marketing their practices. For this reason, they are redesigning their websites by adopting content marketing strategies to get the attention of the new patients. But all these efforts will become unnoticed if the dentists don’t optimize their website for search engines. To succeed online in your dental practice, you must be aware of the importance of Search Engine Optimization (SEO).
Why is dental SEO crucial?
SEO for dentists or dental SEO, mainly focus on optimizing the website of the dentists for search engines so that it increases the visibility of the website in the search results on Yahoo!, Google, and Bing. Optimizing the website includes many factors like the website needs to be mobile-friendly, easy to load, navigate smoothly, and helpful to the potential patients.
According to a Forrester study, 93% of online experiences initiate with the search engine which means that the search engine acts as the biggest channel of promotion for many brands.
Why do dentists require SEO services like never before?
As the users usually don’t look beyond the first page of search engine results, so even if you have a website and good expertise but patients cannot reach out to you if your website is not ranked top in the search engine results. For this reason, SEO is very essential in the field of dentistry.
According to the research, the top five results in the search engine account for 67.6% of all clicks. If your website gets this kind of ranking then your website gets more traffic, greater credibility, more qualified leads, and thereby, more patients for your practice.
As this is a competitive world, where your website competes with other dentist websites for search engine attention, you need to add proper keywords to your website to rank high in the search engine results. Let’s have an overview of SEO for dentistry and basic knowledge to make you aware of the importance of SEO for dentists.
Adding relevant keywords will make your website visible to the patients and turn them into real customers. Keywords will be of two types: Head and long-tail keywords.
Head – These are the shorter keywords like dentists or dental services with a larger search volume. These keywords will usually target a wide range of users and are very difficult to rank in the search engine.
Long-tail – More descriptive, lengthy, and multi-word keyword phrases like a dentist with city name or children’s dentist in that area, broken tooth repair in a particular state/city or root canal treatment in your area, etc.
Most of the patients search for dentists with specific services. Patients will search for the dentists depending on their needs like a root canal, porcelain crown, and other procedures followed by the dentists. So instead of focusing on keywords like dental services or dentists ensure your website includes the dentist name along with the city, children’s dentist, and also the services you offer like a root canal, broken tooth repair in your city, or area. You need to optimize your website by using keyword phrases and keywords that reflect the services you offer. Even your website URL must have a relevant keyword that describes your services.
Local dental SEO In case of any medical emergency, people always look for the local doctors. So you may miss the majority of your patients if your Local SEO strategy is not targeting a particular geographical area. The most simple way to improve your results is to add your town name and the nearby towns to your website.
Also, you must focus on the other areas of your website rather than just improving your copywriting. You must add locations to titles of your web page and URLs. You must also make sure to register your business on local directory sites and Google Maps, which assist in enhancing your visibility in local searches.
Dental content marketing
The main aim of using search engine optimization in the dental field is to get the attention of more patients with increased visibility in the search engines. For any experienced dentist, SEO marketing helps to build credibility and generate more revenue.
Blogging is an easy way to attract more visitors. You can write interesting blogs using the relevant keywords suggesting dental care tips, which creates a positive impact on the potential patients and readers. When your website traffic starts increasing, your search rankings will also increase, and obviously, you will become the first preference for the patients who need a dentist in your area.
With the launch of Artificial Intelligence (AI) based system BERT, user experience (UX) and high-quality content became a key to a successful SEO strategy. Creating web pages with high-quality content is to minimize the bounce rate, increase the time on page and offer useful information for the visitors. For this purpose, you need to create blog pages which contain high-quality content that visitors and search engines always look for. In order to increase visibility in search engine results the pages of content must also cover the following areas:
In order to increase your website traffic and reshape your SEO content marketing strategy, you must be more aligned with searcher intent. Get clear information from Google Analytics to know what your target audience is actually searching for.
The main thing which supports quality content creation is keyword research. You can analyze keywords that may have an average search volume through data mining and competitor research but can have a high click-through rate of your website visitors. It is essential to know your primary keywords and use them into topics suited for your search.
According to the research, it is mentioned in Comscore that by 2020, 50% of search by visitors is expected to be directed by voice. Before the existence of mobile devices, people used to search by plugging the words they wanted into search engine boxes on desktop computers. This has given rise to the keywords. As the usage of smartphones is increasing, voice searches have become a popular trend today.
Google stated that 72 percent of users who have a voice-activated speaker are always using their devices in their daily routine. You need to be much aware of optimizing your dental website for voice search which assists you in generating more organic traffic to your website.
Quality link building and the number of links to your website impacts how your website ranks in search engine results for keyword phrases and keywords related to your business. You need to earn quality links in order to maintain your website rankings. This can be done by writing high-quality content and contacting bloggers who can share your content. This helps in improving your rankings in search engine results. As search engines make use of links as a top-ranking factor, it is necessary to have quality links especially incase of SEO for dentists.
Search engine optimization (SEO) can offer good results to the dentists when done in an effective way. Google is a search engine where the visitors can get all their questions answered within a few minutes. As of today, your users are spending most of their time online, you must meet them where they are. Nextbrain Technologies is the top web and mobile app development company in Toronto, Canada which offers exceptional SEO services for dentists to increase the visibility of your website in search engines and to attract more patients.